Start Up Stories

Does This Make Sense Yet?

Posted in Uncategorized by Devon on March 22, 2009

It’s fall in New England and we are wondering what we’ll be for Halloween. One of the purposes of assembling a company board is to force executive management to articulate strategy and progress against strategic goals. This act of “scheduling an articulation of strategy” is particularly important in early-stage technology start-ups where customer interaction is limited due to product development constraints. However, board meetings DO NOT replace the need to connect with the market at the earliest possible moment in support of the goal of transferring the financing of the enterprise from investors to customers! Nevertheless, assembling a board early is a good idea.

When was the last time you had to articulate your strategy and progress to 6-7 astute outside business people?

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